About Pam Marie | Senior growth operator in functional health

The short version

Years of marketing across categories most people in functional health have never touched.

Hot sauce. Flowers. Pet care. Business coaches. Personal brands. Ecommerce. Medical spas.

Then I was approached to run growth at a celebrity wellness retreat in California. That's where the conversion started.

These days I take 20 supplements a day. My mother avoided gallbladder surgery by changing her diet on advice from functional practitioners I'd worked with. The first thing I recommend to anyone in my life struggling with chronic symptoms is "get your labs run before you accept the conventional answer."

I'm a full convert, and I market for businesses in this category because I've watched the work change lives, including my own.

The skeptic-to-converted arc

I thought it was woo AF.

I was skeptical of functional health for a long time. I was the person who thought it was woo.

Then I got mold poisoning living in a basement apartment. Two years of swollen eyes, brain fog, baby brain, doctors and ophthalmologists and allergists, antihistamines just to function through the day.

The answer in the end wasn't medical. It was the apartment. There was mold in the structure that the cleaners couldn't reach. I moved out. Symptoms vanished.

That experience reframed everything for me. Not because functional medicine is magic. It isn't. It's because the conventional system genuinely couldn't see what was wrong with me, and the functional approach asks the question the conventional one doesn't: what's actually going on inside this person, and what do the labs say.

Most of my buyers' customers have lived a version of that story. That's why my marketing for them works. I'm not selling something I don't believe in.

A principle I hold

Every business is a study of n.

Every business in this category is its own experiment. Different audience, different offer, different infrastructure, different operating reality. I don't compare you to anyone else, and I don't pitch you on the back of someone else's case study. The work is done with you, on you, for you.

I don't pitch and hand you off to a team you've never met. I don't do the agency dance where the senior comes in to close and a junior runs the account. There's no senior and junior. It's me. I get results or I don't.

How I operate

I work like the business is mine.

If your business is my business, your numbers are my numbers, and your decisions are mine to push back on when the data says we're going the wrong way.

I'll tell you when I disagree. I'll tell you twice. I'll tell you a third time if I have to. I won't die on the hill — eventually it's your call — but I'll make sure the call is documented, and I'll work just as hard executing a plan I disagreed with as one I argued for. The point is the result, not who was right.

I don't fluff. I have no ego. I just want to get shiz done and work with people who are the same.

A note on confidentiality

I never name clients.

Not here, not in pitches, not in conversation. Most of the operators I work with are at a level where their growth person should stay invisible — for commercial reasons, for privacy reasons, for the reputations of the people in their guest books. NDAs get signed before we scope. What I know stays with me.

When you hire me, the next person to land on this site won't see your logo. That's the deal, and it's why the people who hire me, hire me.

Outside of work

I travel Europe with my dog Daisy.

You never quite know where I'll be when we get on a call. Outside the day job I run Crazy Daisy Travels — a luxury dog travel platform, the world's first pet-friendly flight search engine, hotel and destination reviews. Built and grown on the same paid, content, and back-end principles I use for clients.

The methodology travels. So do we.

I'm not on the conference circuit. I'm not building a personal brand. I'm not chasing a podcast tour.

I'd rather be doing the work — from a five-star dog-friendly hotel.

crazydaisytravels.com