Who I work with | Wellness, longevity, peptides

You're a fit if

You're an established business — $5M+ in revenue, with a team I can plug into. I'm not the right person to be your first marketing hire.
You have proof of concept. You've sold without marketing, and you've sold better when you started doing some of it.
Your product genuinely delivers. The people who buy from you actually get the result you promised them.
You operate with ethics, and you treat money as a byproduct of doing the work right rather than the point of it.
You're willing to test, willing to be wrong, and willing to act on what the data tells you when it tells you something you didn't want to hear.
You can give me the data and the access I need to run the engine properly.

You're not a fit if

You're early-stage or pre-revenue.
You're hoping marketing will rescue an offer that doesn't actually deliver.
You sell certifications, training, or education as your flagship — I'm embedded in that category and won't work with direct competitors.
You're a supplement brand looking for a primary growth lead.
You want a yes-person who'll execute the plan you've already decided on without pushing back when the data says you're wrong.

For founder-led practitioner brands

You've built a podcast, a book, a free training, a community. The top of your funnel is excellent.

The bridge into your high-ticket and the back-end ascension is where the revenue is leaking out. That bridge is what I build.

ii.

For functional medicine clinics and longevity, hormone, and peptide networks

Multi-location is hard paid-media. Territory cannibalization, attribution across locations, ascension between them, predictability across the network.

Almost none of it works without unified architecture, and almost no one in your team is set up to build that on top of running the day-to-day. That's where I come in.

iii.

For premium wellness retreats

This is the category most marketers can't operate in.

Premium wellness retreats run on guest data that most external operators will never be allowed near. Guest histories, repeat-stay patterns, intake forms, billing tiers, the names in your guest book.

The marketers who could fix your funnels aren't allowed access. The ones who are allowed access don't know how to fix funnels.

I've operated at the celebrity-tier wellness retreat level with full data access, full discretion, and zero leaks. NDAs get signed before we scope. What I know stays with me.

If you've kept your growth in-house because you couldn't find an external operator you could trust at that level, that's the gap I fill.

iv.

For telehealth platforms in hormones, peptides, and GLP-1

The next 12 months in this segment are about compliant scale. FDA enforcement, Meta health-ad restrictions, state-AG coalitions all closing in.

The operators who win are the ones who can run paid creative that's both compliant and profitable. Most will pick one. I run both.

A principle

Every business is a study of n.

Every business in this category is its own experiment. Different audience, different offer, different infrastructure, different operating reality. I don't compare you to anyone else, and I don't pitch you on the back of someone else's case study.

The work is done with you, on you, for you. I don't pitch and hand you off to a team you've never met. There's no senior and junior. It's me. I get results or I don't.

The fit conditions are tight on purpose.